How to Send Sponsorship-Marketing Messaging

Sponsorship-Marketing Messages do not provide information for a program the recipient is presently signed up for. Users may opt out of these messages at any time.

A few things to consider before filtering your recipients…

• Local Sponsorship: Sign in to the respective brand’s PlayerFirst site.

• Regional Sponsorship: Sign in to the respective region’s PlayerFirst site.

• Sport-Specific Sponsorship: Sign in to the respective sport vertical’s PlayerFirst site.

• 3Step Sponsorship (All Brands): Sign in to 3Step’s PlayerFirst site.

Note: All emails sent to an athlete CC the parent/guardian profiles on their account.

1. Sign in to a PlayerFirst website.

2. On the left navigation, click Communication > Create Message.

3. Select Your Brand(s): Leave the default brand selected. You can select multiple brands to send to by using the multi-select column on the left of the table. Click Next.
   Note: Your permissions within PlayerFirst determine which brands are available for you to select.
   Note: Step 4 will automatically be skipped if only one brand is selected.

4. Brand Customization: Select whether you want the message’s branding based on the recipient, or if you want the message branding based on the PlayerFirst brand you are currently signed in for.
   Note: This page will only show if you selected multiple brands to message.

   1. Message branding includes things that cannot be changed in the email creation process.

      1. EX: The email’s Footer, Header, and From Email Address.

   2. If an athlete is a part of multiple brands, they will receive the email from the brand where that hosted their most recent activity/registration.

   3. Users will be able to unsubscribe from marketing/sponsorship emails from whichever brand they receive the email is from.

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5. Select Marketing Email and click Next.

6. Select the Groups that will Receive the Message and click Next.
   Note: College Coaches and Imported Profiles without any PlayerFirst Registrations should NOT be selected for Sponsorship-Marketing messaging.

7. Select the filters to Narrow Down Your Email List.

8. Remove Recipients from Program(s): If you want to remove specific groups of athletes from the email list, select Yes.

9. Click Next.

10. Review the recipient list and click Next.

11. Select an email template from the Template options. Select the Blank template to start from scratch, the Local Sponsorship Template, or any one of the other available templates, then click Next.

12. Review the Message Details and add a Subject for the email.

13. Use the Sidecar to customize your email. The Sidecar provides options to further edit and/or format the email.

14. Once complete, click Next.

15. Click Save for Later to save your email or schedule it to send at a later date.
    or
    Click Send Messages to send the email immediately.