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Purpose: Determine when to use an email tag and when to use message filtering in Communication.

Best Practices & Notes

  • If you only have email addresses and no profile connection, create/use an email tag.

    • Ex: brand is bulk cc’d on a competitor’s event, league or program email

  • If complete athlete/customer information exists in your PF database, use message filtering options.

    • Ex: communicating with athletes that have previously registered for an event, league or program.

  • If importing users, determine the integrity of the data.

    • If high data integrity, create new accounts (athlete first name, athlete last name, email address, etc.)

      • Note: if an email address already exists for an athlete, it will attach to the existing account; a duplicate account will not be created.

      • Note: the new account username should be the full email address.

      • Note: an email tag can be created in addition to the creation of new accounts if desired.

    • If low data integrity, do not create new accounts and instead create an email tag (email address only and/or limited and inconsistent athlete information).

Additional How Tos & Guides

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